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The two-part process of Impression Management consists of which components?

Projection and Attribution

Impression management is about shaping how others see you, and the two-part process focuses on what you send out and how others read it. Projection is when you actively present a certain image or set of traits to influence others’ perceptions—think of showing you’re confident, competent, and reliable through your actions, appearance, and communication. Attribution is how those observing signals interpret them and assign meaning to them—readers infer motives, character, and abilities from what they observe.

Together, these two steps capture the dynamic you’re working with: you put forth signals to create a desired impression, and others interpret those signals to form their judgments. This pairing is why it’s the best fit here, since it directly describes both sending cues and interpreting them.

Other options point to related concepts or broader cultural or emotional skills, but they don’t describe the specific two-part process of sending an impression and others attributing meaning to it.

Culture General and Culture Specific

Emotion Regulation and Self-Monitoring

Ethnocentrism and Holism

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